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Author : My Dirty Little Bitcoin Secrets PDF EBook by Ofir Beigel
Are there any restriction on the way you can promote the product? Some affiliate programs apply restrictions on how you can promote the product. For example, many brands don’t like affiliates using their brand name in their paid Adwords ads (if you don’t know what Adwords is, don’t worry we’ll get to it later on). Other vendors may prohibit the promotion of their product anywhere outside of your own website (e.g. Plus500). Is the company Affiliate oriented? Some companies, like Coinbase for example, have an affiliate program but they don’t really “take care” of their affiliates. Meaning there’s no dedicated affiliate section, no affiliate managers to answer your questions and no media section where you can download banners, articles or other marketing materials to help you in your efforts. This is important, because if you’re going to invest time and money in promoting a company you need to make sure it’s willing to give you the support you need. How can you trust that a company’s affiliate tracking is working well when they don’t even supply you with basic marketing materials? You’ll notice that this criteria is near the bottom of my list since I consider it to be important but not crucial. I have some companies I promote that have lousy affiliate orientation but still generate me a great amount on income. Also, if you do get a dedicated affiliate manager, it’s best to send him an email or give him a call to say “Hi”.
You won’t believe how much personal connections will get you better affiliate terms. Is this product already being promoted online? Finally, you want to check if the product is already promoted online. You’re doing this for two reasons. 1. To find out who your competitors are and what they’re doing. 2. To find out if it’s a profitable product to promote - if you see many competitors that’s actually a good thing, since it means that money is being made by promoting this product. “But how do I find out if it’s being promoted?” Simple. Just google the product’s name + the word “review” or the product category + the word “comparison”. If someone is already promoting it you’ll probably see an article about it. Once you find that article, just go to the link which points to the product and see if it’s an affiliate link - you already know how they look don’t you? Keep in mind that sometimes the affiliate link will be cloaked on the product’s website. Meaning you won’t see the affiliate ID even though it is an affiliate link. That is why it’s best to check the link on the referring page and not on the product page. Let’s give a short example. Say I want to promote Plus500’s Bitcoin trading services. I go online and typo into Google “Plus500 Bitcoin review” and see what comes up.
Immediately there are 2 results that I consider to be affiliate websites (mainly because of the website name). I will now go to each one of the sites and look for the link to Plus500. Before clicking that link I will look at the bottom left corner to see if it’s an affiliate link or not. Let’s start off with the first website - NewsBTC. Once I hover over the link to Plus500 you can see at the bottom that this is in fact an affiliate link. I will now examine the next website, CoinQA. Here when I hover over the link, I don’t see a regular affiliate link but rather a link cloaking scheme which usually looks like this: http://WebsiteName/VendorName. This is done so that people who are looking exactly at what we’re doing won’t know these are affiliate links. Usually any link that isn’t a direct “copy & paste” of the vendor URL is probably some sort of an affiliate link. You’ll notice that if I click these links and reach the merchant’s site I won’t see any affiliate link extension. As I mentioned before this is known as link cloaking and is sometimes done in order to hide the fact that you have reached a website through an affiliate link. Here’s how Plus500’s website looks after I click newsBTC’s link. As you can see, no one can tell this was an affiliate link since the affiliate URL add-on was removed.
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