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Author : My Dirty Little Bitcoin Secrets PDF EBook by Ofir Beigel
That way I always have leverage to negotiate terms and, more importantly, I’m not too reliable on any one of them. Rule #3 – Never rely too heavily on one product. Whenever you’re selling a product to someone, you’re targeting a specific persona. In my case it was wealthy, tech-savvy old dudes (surprisingly enough most of my customers were 50-60 years old). And if you know the persona, you know what other products they’re interested in. For example, I could have easily also offered several different tablets that were coming out at the time. Have I already mentioned that you need to diversify your risk? This doesn’t mean you need to lose focus and sign up to 10 different affiliate programs but as General Tolwin said in Wing Commander 4, “The price of freedom is eternal vigilance.” Rule #4 – Build a good relationship with your affiliate manager. Affiliate programs that have dedicated affiliate managers put me at ease. This usually means that the company respects its affiliate and that I’ll have someone to talk to when I need it. Also, it’s important to be noticed by your affiliate manager so he will know to answer you when you are in need. What I usually do when I sign up for a program is send an email to my affiliate manager with a short introduction about myself and some questions about the program to show that I mean business. This will also help you further down the road when it’s time to renegotiate your terms. Rule #5 – Always use several traffic sources.
This one I’ve learned not from the Amazon incident but rather from a different project. I see too many affiliates that are focused only on SEO (Search Engine Optimization) or PPC or list building. Again, you have to diversify risk, and if this means getting dirty and learning a bit of social marketing or content marketing then it’s just something that you’ll have to do. Fortunately, this book covers all of the major traffic sources. Before we end this chapter, I just wanted to tell you that you shouldn’t worry if you didn’t understand some terms that were discussed in this section. First of all you have a complete glossary at the end of this book with all of the terms that are mentioned here which you can refer to at any time. Second, in Part III - Marketing Your Bitcoin Business Like a Pro, I will explain everything to you in detail so you’ll know exactly what I’m talking about. Chapter 3 Homework -Get Started with Your First Bitcoin Affiliate Program. Now that you’ve mastered the basics on affiliate marketing it’s time to get to work. Pick just one program you’d like to test out. I’m telling you to choose only one program because I want you to focus on testing it out quickly and effectively. If it doesn’t work out you can always move on to the next one. So pick one, and sign up for its affiliate program. When considering which program to promote try to think not only of the payout but also about what you thought about in Chapter 2 - what kind of Bitcoin business you’d like to set up.
The affiliate program you choose should match that sort of business. So if, for example, you choose to set up an information site about mining, perhaps you’re better off going with some mining affiliate programs than trading services. Also, don’t limit yourself just to the list I gave you in this book. Search out for new programs in conjunction with your business idea. You may find something that I haven’t written about here and it’s a perfect match for your business. It’s crucial you finish all of this part’s homework since you won’t be able to actually carry out part two’s assignments without it. Before continuing to read you need to have the following. A clear understanding of the basic concepts of Bitcoin. Your first Bitcoin transaction under your belt. 3 Bitcoin business ideas with complete SWOT analysis done for each one. 1 Bitcoin affiliate program you want to promote and that you’ve signed up for (optional for information products). A clear understanding of what affiliate marketing is and how it works(optional for information products). If you’re all set with these five items, I’ll see you and the next exciting part of how to build your Bitcoin business. Creating Your Bitcoin Business Ecosystem From Idea To Reality Part II. Creating Your Bitcoin Business. From Idea to Reality. Welcome back! Are you excited as I am to get started with your new Bitcoin idea? This part is all about getting your idea from a nice concept into a tangible business, whether it’s a website, mobile up, eBook or anything else you can think about.
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