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Author : My Dirty Little Bitcoin Secrets PDF EBook by Ofir Beigel
Google knows how to find you and you will get banned. The last thing you’ll want to do is set up conversion tracking so you can see who actually bought your product, signed up for your newsletter or took any other action you decide is worth tracking. Conversion tracking is done by implementing a small piece of code on the thank you page of the required action. If, for example, I want to create a conversion every time a customer bought my eBook, I’d put my conversion code on the “thank you for your purchase” page on my site. Choose “conversions” under “tools” in your Adwords admin panel. Click “+ conversion”. Follow the instructions in Adwords until you get a snippet of code which is your conversion tracking code. You will then need to paste this code inside the page you’d like to track. Since this part is a bit technical you can always use a Fiverr freelancer to do this for you for a few extra bucks. Once implemented you’ll also be able to track which KWs are the most converting ones and focus on them instead of low converting KWs. I use to run Adwords campaign for 99Bitcoins for about a year. I stopped when I realized that my Return Over Investment (ROI) wasn’t positive, or in other words, I was losing money. But what I can tell you from the time I did run these campaigns is this. Using DKI in your headline gives you an advantage over your competitors. Since most Bitcoin advertisers don’t use it, it makes your ad stand out from the crowd.
Try to go for the long tail KWs that are laser-targeted for your audience. The short tail KWs are less effective and too expensive anyway. Focus on different countries with dedicated campaigns. When I was advertising for KWs like “buy bitcoin with a credit card” I saw huge differences between countries like the US and the UK. find out where is the most profitable country for you by creating low budget tests for each country. Use typos to expand you KW list. Amazingly enough one of the most effective KWs I bid on was “but bitcoin with PayPal”. Since it’s a common typo (the “t” is close to the “y”) a lot of people were searching this KW on Google. Pretty obvious homework I guess. But I want to break it down for you so it’s easier to wrap your head around it. 1. Conduct KW research and come up with at least 100 KWs for your campaign, including negative KWs. 2. Group your KWs into Adgroups. Each Adgroup should contain no more than 20 KWs. 3. Write an ad for each ad group. 4. Calculate your max CPC through your breakeven point. 5. Open a Google Adwords account and set up your first campaign. 6. Set up conversion tracking for your campaign. One more thing. You may ask yourself, "Why am I teaching you how to pay for users before teaching you how to get users for free?" I mean that’s what everyone is interested it right? The guerrilla tactics that don’t cost a dime. From my experience, it’s much better to start off with paid advertising and only then move on to organic advertising.
The reason is because organic advertising like SEO take a lot of time to come into effect, so you want to make sure you’re targeting the right keywords. So start off with AdWords, find the most converting KWs and then move on to target these KW through SEO. When we talked about Google Adwords in the last chapter we conducted in what is known as “pull marketing”. Meaning the prospect has some sort of a problem, and we presented our solution just at the right moment when he was looking for it. In this chapter we’re moving on to “push marketing”. This means that we’re going to “push” our marketing message in front of our customer using banners or ads even when he’s not actively looking for a solution. Push marketing is less effective than pull marketing because you aren’t addressing your prospect at his time of need. Having said that, if you know to define your target audience correctly you can still create ultra-effective push marketing campaigns through various platforms. As a matter of fact, most of the advertising on the web is push and not pull, simply because there is a lot more space for ads on the web than there are searches on search engines like Google. Facebook ads is probably the leading platform for creating display campaigns (i.e. push campaigns). Google Adwords also has a display network, but from my own experience FB’s platform is much more intuitive and brings better results. Opening up a Facebook Ads Account. Advertising on FB is done through your own personal FB account.
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