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Author : My Dirty Little Bitcoin Secrets PDF EBook by Ofir Beigel
In order to open an account you can visit the FB ads homepage and click on “create ad”. Once inside you’ll have a lot of different campaign options to choose from. For the purpose of this book we’ll deal only with sending people to your website (the first option) and the second option “Increase conversions on your website”. The only difference between the two is that the latter will use a conversion pixel to make sure people actually took the action you wanted them to take on your site. Since I am a big fan of tracking and testing everything, I’ll go ahead and choose the second option. At this point you’ll be instructed to enter the URL of the webpage which confirms your conversion. So if my conversion is a newsletter sign up, I’ll enter the “thanks for subscribing” URL. Afterwards you’ll need to choose what type of conversion you’re tracking. This is just for organizational purposes and doesn’t have much effect later on. Once finished just give a name to your conversion (e.g. “newsletter subscription”) and click “create pixel”. You will then need to choose if you’ll add the conversion pixel to the page or a send the instructions on adding the pixel to a different person. Once finished click “continue” and FB will verify that you’ve implemented the code correctly. Keep in mind that even if you don’t implement the code correctly on your “thank you” page, you will still be able to create a campaign, but you won’t be tracking any conversions. Start filling out your audience campaign details.
Make sure you target a large group of people but not too large. I try to keep my potential reach above 10,000 and under 1M. If you go for too low of a reach then your ad won’t bring enough visitors, and if you have too high of a reach then you’re not targeted enough and your ad won’t perform well. Since the majority of Bitcoin users are male, I suggest targeting only them, and we’ve also already covered that the main age groups is 25-34 so you can start from there. Now let’s say I target the US and English speakers only, I get a potential reach of 20M people, which is still too broad. Now comes the interesting part - choosing your audience’s interests. In order to find relevant interests you need to define topics or pages your target audience have expressed an interest in. Start out by writing “Bitcoin” and adding all of the relevant topics you can find. Once you do this, your potential reach will quickly minimize to around 130K (at least that’s what happened at the time of writing this guide). You can settle for this, or if you’d like to try and expand this reach a bit use this little known method. I want to thank to super awesome ViperChill blog for teaching me this method. It basically lets you find similar pages to ones you already know about. So let’s take Coindesk as an example and try to find out similar pages to it. The first step would be to get Coindesk’s Facebook ID. For any Facebook page you want to learn the ID of, just add the graph sub-domain to the start of the URL.
So http://facebook.com/coindesk becomes http://graph.facebook.com/coindesk . If you go to that website you’ll see something a little like this. Once you have the page ID, you simply add it to the end of this URL. https://www.facebook.com/pages/?frompageid=ID Changing ID for the actual number. From a page for Coindesk with just 15,000 fans you can find a lot of relevant, similar pages, like so. Suddenly I get new ideas for interests like Max Keiser, Raspberry PI and more. Just by adding these two topics I’ve added another 50K for my potential reach. The key is putting the time in so you find yourself going further and further down the rabbit hole. From one page you may find two or three interesting alternatives. Then you do the same trick for those two or three pages and on it goes. You really can just keep going on and on and on, putting new pages into the URL, and finding more opportunities and potential interests for future advertising. This should get you started pretty good but if you want even more ideas on how to extend your reach read this awesome post (thanks Glen). Once your audience is set to reach enough people you can move on to the budget section. Just decide how much you want to spend daily and name your ad set. An ad set is a group of ads that share the same daily or lifetime budget, schedule, bid type, bid info, and targeting data. Ad sets enable you to. group ads according to your targeting. apply the same targeting and bid to ads within an ad set. retrieve the ad-related statistics that apply to a set.
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