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Author : My Dirty Little Bitcoin Secrets PDF EBook by Ofir Beigel
Ad sets are a similar concept to ad groups in Adwords. The main commonality is that all ads in an ad set will show the same ad, exactly like all keywords in an ad group will show the same ad. It’s good to name your ad set in a descriptive manner according to your targeting options. For example, I’d name this ad set 25-34 M US BIT. That way I know this ad set is dealing with 25-34 year old males who live in the US and are interested in Bitcoin. Under “advanced options” you can also decide on setting your bids manually and not letting FB decide for you. If you are not familiar with PPC marketing I’d suggest leaving this on “get more clicks at the best price”. Otherwise, you can employ your own bidding strategies. The next step in setting up your campaign involves creating your actual ads. The main aspect in creating your FB ad will be its image. That’s why it’s advised to choose at least 3-4 images to begin with and test them against each other. Remember that the purpose of the image is the “A” from AIDA - to grab your prospect’s attention. So make sure it’s something that the target audience you defined in the previous step can relate to. One of the best images that worked for me is just the Bitcoin logo, since it automatically draws attention to anyone who’s into Bitcoin. Go ahead and choose up to four different images for your ads. Play with this concept a little and try to think about images that, while not the obvious choice, may still get your prospect’s attention.
Keep in mind that images can have a maximum of 20% text in them or else they will not be approved. More about that here. Once you’ve chosen your images continue to craft a headline (you already know how, don’t you?) and text for your ad. If you implemented a conversion pixel you can choose your pixel under “show advanced option” so it will track conversions. IMPORTANT: If you want to show ads inside FB’s newsfeed or mobile app you’ll need to create a Facebook page. Your page doesn’t have to be active, but you’ll need to at least create it since all ads on these feeds are posted by some sort of page. You can then decide to show your ads on the mobile app feed and the desktop newsfeed as well. Once finished you’ll need to enter payment information and your ad will go into review. Usually ads are approved/disapproved within a few hours. If you feel you’re still not getting enough traffic for your FB ads there are a few other option you can use for your targeting. Custom audience - You can “tag” people who visit your site so you can later on show them ads on Facebook. This is known as “retargeting” or “remarketing”. In order to create a custom audience you’ll need to go to “manage ads” -> “Audiences” -> “Custom audience” You can then either create a custom audience list from email addresses or track visitors to your website through the use of a retargeting pixel. Lookalike audience. After you have a custom audience created, you can create a lookalike audience.
This means FB will take a look at your custom audience and create an audience with similar attributes. This is extremely powerful as you can create an audience of millions from a custom audience of just a few thousand people. Later on, once you have a big enough custom audience set up, you can choose it in your ad set settings and see if this audience converts better than your previous targeting. Let’s go ahead and implement what we’ve learned about Facebook. I suggest starting out really small with a budget of about $5 a day - that should get you going and you’ll be able to test your results pretty quickly. 1. Sign up for FB ads. 2. Implement your conversion pixel on the “thank you” page of the action you’re trying to track (optional but highly recommended). 3. Choose your target audience - make your potential reach between 10,000 to 1M. 4. Choose at least four different images for your ads. 5. Set up a Facebook page so you can run newsfeed and mobile ads as well (optional but recommended). 6. Implement a “remarketing” pixel in your website so you can later on create custom audiences. Even if you won’t use it, it’s good to have the pixel on your site. Here’s a detailed explanation. Probably the greatest success of 99Bitcoins is the amount of organic traffic it manages to produce. When I say organic traffic I mean traffic that is basically free and comes from search engines or links people post about you around the web. Since Bitcoin is pretty new, there are huge SEO opportunities inside this space.
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