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Author : My Dirty Little Bitcoin Secrets PDF EBook by Ofir Beigel
I’ll give you some examples towards the end of this section. The basis of organic traffic is Search Engine Optimization, or SEO in short. SEO is the practice of improving and promoting a website to increase the number of visitors the site receives from search engines. Even though there are many different aspects to SEO we can generally categorize our SEO efforts into three main topics: on-page optimization, off-page optimization and user behavior. Before I get started, it’s important to know that SEO is usually done to target specific KWs. This means you’ll need to find out which KWs you want to rank high on Google and then focus your SEO efforts on these specific KWs. That’s also the reason we went over Adwords before moving on to SEO. Since it’s much faster to discover which KWs are converting through Adwords, and then try to target them also through SEO. Since Google is always updating its algorithm, it’s sometimes hard to track all of the changes that should be made, that’s why we’ll try to focus only on the basic guidelines which almost never change in this chapter. On-page SEO optimization is basically what you can tell Google about your page. Of course Google will take this with a grain of salt since there are a lot of manipulators out there which tell Google their page is about one thing and it’s actually not. That’s why Google will also use the other two parameters to see if your story “checks out” later on. There are several parameters Google looks for on your page in order to establish what it’s about.
Here are the determining factors on a page that tell Google what the page is about. Meta Title. The meta title of the page tells Google the topic of the page. Deciding on your meta title is crucial since it’s also the title that will show up in the Google search results. Meta Description. The meta description is a longer version of what this specific page is about. You can view it on the search results right under the title. Content. The content of the page or article is scanned by Google and helps it decide the topic of the page. Throughout your page there should also be various headline tags which will imply about the contents of the page. Headline tags are tags that surround the headlines of your articles and tell Google that these are the main topics of this page. Since I don’t want to turn this book into a technical manual about how to write html code, I’m going to explain the simple version of how to do on-site optimization. Assuming you have a WordPress site, all you need to do is install the WordPress SEO by Yoast plugin and you’re good to go. Site navigation. Is it easy for users to navigate around the site and to find what they are looking for? Mobile optimization. Is your website adjusted correctly when a user views it from a mobile device? Site load speed. How fast does your site load its content? This is a critical factor in Google’s algorithm. Optimizing meta tags. Each time you write a new post, you’ll have the opportunity to change its Meta Title and Meta Description at the bottom without any coding whatsoever.
Once the plugin is installed, you can configure the meta title and description for each page from within the WordPress dashboard. Here are guidelines regarding crafting your meta title. Make sure your headline is descriptive and compelling. Use the headline writing tips we’ve learned the beginning of this chapter. Try to incorporate your target KW inside your headline if possible. Make sure your headline is no longer than 64 characters or else not all of it will be readable on Google. Your headline is what will make users decide if they’ll click your link or not, make it count. High CTR on Google organic search results will lead to higher rankings. Here are guidelines regarding your meta description. Try to incorporate your KW inside the meta description as well. The meta description should be roughly 155 characters. Consider your meta description as your sub headline since it shows up after the title in Google. Treat this as the “desire” part of your marketing message. Optimizing Your Content. If you focus on writing great content, then SEO will shortly follow. Having said that, there are some guidelines you may want to follow in order to give your content somewhat of a boost. Try to write for actual people and not for search engines. Never build content with any program or “technical” SEO writing. Usually Google prefers longer content. Try to aim for your posts to be 1500-2500 words long and you’ll be fine.
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