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Author : My Dirty Little Bitcoin Secrets PDF EBook by Ofir Beigel
As you can see from the picture above 99Bitcoins has a 76.61% bounce rate. Meaning 3/4 of the people who come to the site only read one page and leave. The bounce rate where I can probably most improve, but I don’t necessarily want to - here’s why. There will be times where you will want users to move to another site after visiting only one page on your site. For example, if you’re an affiliate marketer and you are writing a review about a Bitcoin product, you want people to move on to the actual product page outside of your site and buy it. But in other cases you’ll want to keep users engaging with you site. How to improve bounce rate. The worst thing that can happen for you Google-wise is if the user hits the “back” button since he didn’t find what he was searching for. This is exactly the type of thing Google wants to avoid. Make sure that the important information of the page is displayed clearly on your site and isn’t hidden beneath thousands of ads. Make sure to end your posts with an additional call to action. This can be anything from signing up to a newsletter to reading additional related posts. Thrive Leads is a plugin that will let you enter an email sign up form at the end of each post (discussed on Chapter 15). A good plugin for related posts is YARPP (Yet Another Related Posts Plugin). Sometimes you’ll find themes with the related posts capability built in so you won’t even need a plugin. Encourage people to comment on your website.
Although they will still stay on the same page, but Google will recognize that they took some sort of action. Improving Your Time On Site. Another metric you should take a look at is your “time on site”. Of course you’d want this to be as high as possible. If you implement what we talked about so far then the “time on site” metric should take care of itself. Usually higher time on site is a result of longer posts, additional information at the bottom of each post and more engaging content. One method I use to help my time on site is to create videos whenever possible for my posts. So I may, for example, write about Bitcoin mining, and then also add a 2:30 minute video about it. This automatically gets the user more engaged and keeps him on the site longer. If I could sum up the whole “user behavior” section in one sentence it would be: Make sure visitors find what they were looking for and take some sort of action in the end. After we told Google what our site is about, and it also measured how people act on it, the last parameter Google takes into account is what other websites are saying about our site. Throughout the history of SEO backlinks (links linking back to your site) have had a tremendous effect on SEO. In the last couple of years, social buzz also started to take effect. Getting the Right Backlinks to Your Website. There is a HUGE amount of factors to take into account when Google analyses a link to your website. Here are the main ones.
The anchor text - This is the visible, clickable text in a link. Usually this will tell Google what the link is about, but many time an anchor text can be just “read this post” or “click here”. How trustworthy is the domain the link originated from? Did Google find a link to your website on a spammy domain with hundreds of other links or did you receive a quality link since you were mentioned on Coindesk or another reputable site? . There are also links which are known as “super links” like .edu and .gov links. A link from Wikipedia is also considered pretty valuable. The diversity of pages linked to in your site- Do all links to your website link to the same page or do several pages on your site get linked to? Is the anchor text always the same? If there is no diversity, Google may suspect that you are conducting some link-building scheme. Bottom line, Google wants to see other reputable websites from around the web linking to your site naturally. Usually if you deal in any link-building schemes, Google will see through it in no time. I say this from experience, and at the end of this chapter I’ve even added my own personal example of this. So make sure to get links for your website, but not at any cost. How? Here are some techniques to get you started. Content Marketing - The Latest Buzzword in SEO. If you’ve been around the online marketing world long enough you’ve probably heard the term content marketing. Content marketing is just a pretty way of saying “create great content so that people will share it and promote it for you”.
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