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Author : My Dirty Little Bitcoin Secrets PDF EBook by Ofir Beigel
I was actually outranked by several websites who did the same thing a few months later. This is because Google always prefers fresher content, so you still have your chance. I started looking into alternative methods to SEO around late 2013 when my website dropped from the #3 spot on the 1st page in Google for my targeted KWs to the beginning of the 2nd page. Because of this major ranking change (basically I lost 50% of my traffic) I had to find other ways to keep bringing traffic into my site. This led me to the idea of Authority Marketing. The main concept of Authority Marketing is that you use authority websites to rank for your KWs and not your own website. Let me explain. Instead of wanting to rank #1 for a specific KW, you want to have as many listings as possible on the first page. So you move from counting your rankings to counting your listings. Basically you’re diversifying your risk, since if one of these results gets pushed down, you still own a lot of the SERP (Search Engine Results Page). But how can I get multiple listings on the same SERP? Good question, here is where Authority Marketing comes in. Since it might be difficult to have your website rank multiple times on the same SERP you can use authority websites that are targeted at the same KWs. This works amazingly well because. 1. Google values these websites, indexes them almost immediately and prefer showing them at the top of the SERPs. 2. People don’t usually use other websites to rank for their KWs so there isn’t much competition.
So how exactly do you implement Authority Marketing tactics? Step 1 – Identify authority websites in your niche. You need to find sites who have high-authority ranking and that allow you to post on them. For example Reddit, Quora and Stack Overflow all have high authority ranking and will let you post on them as a user. Of course some of them will have limitations for posting such as gaining a minimal amount of reputation on the site, etc. For Bitcoin I would also look at Stack Exchange for Bitcoin, BitcoinTalk, etc. Step 2 – Post on authority websites using your desired KW. Now it’s time to use these authority websites and conquer the 1st page on Google. Write a post or a question that targets the desired KW. An important thing to keep in mind here is that whatever you write has to be of quality content. These websites usually monitor new posts and if something is SPAM and doesn’t add value, it will be deleted instantly. So this can be anything from writing a post on BitcoinTalk with your KW in the headline to asking a question on StackExchange with your KW in the question. Step 3 – Link to your website from the authority website. After the post/question gets indexed you will want to make sure it is linking to your website as well, so that you will gain new visitors. This is a different step since it shouldn’t always be done initially. Sometimes in order to get traction to your post/question, you will want to add the best content you can find.
Only after your content has reached the first page on Google you would want to edit it and maybe add a link to your site. This way it doesn’t seem that the only reason you put the post up is to promote your own website. Google+…the secret weapon almost no one uses. One of the best tactic I’ve found is to submit links on Google+. Since Google really wants to promote their own network, they give added value to links submitted there. So if you’re not using Google+ yet, start now. And now for a real, live case-study. Let me give you a short example of how I used this method in order to rank for the KW “Bitcoin pricer ticker”. I knew I had no chance to rank for this KW with my main website initially, I decided to use authority marketing. I created a WordPress plugin called “Bitcoin Price Ticker Widget” that allows you to place a price ticker on your WP website. This took me three days and $200 on Elance. I then submitted this plugin to WordPress.org and…viola! I’m on the first page of Google for this KW within 30 minutes. Today, almost a year and a half after, that ticker is still on the first page. In this last section I’m going to show you an example of what NOT to do in SEO, so you won’t repeat the same mistakes I did. When I started out with 99Bitcoins, I used some really low-quality links to get my site ranked higher in Google. Of course this mistake came back to haunt me eight months later when I received an email from Google stating they had taken “manual action” against my site – meaning I got a Google penalty.
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