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Author : My Dirty Little Bitcoin Secrets PDF EBook by Ofir Beigel
4. Emails can be tracked just like any other form of advertising. How many people opened the email, clicked the link inside them or marked you as SPAM. It’s all trackable. Done correctly, email marketing will not only get you sales but will also build your brand, as people feel they have a personal connection with someone on the other side and that it’s not “just an online shop”. There’s an old saying that goes, “The money is in the list.” This saying predates internet marketing, back when people were collecting actual home addresses and sending out snail mail (i.e. regular letters). Not a lot has changed since then, except for the fact that sending out mail has gotten much easier. Emils can be used for many parts of your business, and here are just a few examples. Notifying customers about changes. Asking for feedback from your customers. Educating your users about Bitcoin or your product. Conducting online support for your product. Helping users get through the onboarding process - onboarding is the process from sign up until the first actual use of the product. Getting to know your customers better. Here are some examples from 99Bitcoins. The first example is how I use email to educate my blog subscribers. Every time I post a new informative or important blog post I make sure they know about it. Here’s another example which shows how I use my email list to request feedback from my subscribers. In this chapter I’m going to take you step by step through what you’ll have to do in order to create a successful email marketing campaign. The first step will be to select an email software provider.
You see, if you’re going to deal with email lists you need some software that will be in charge of the following. Collecting email addresses and other information. Sending out emails according to your desired settings. Tracking statistics about emails sent. Managing your subscribers (remove unsubscribes, notify you of complaints etc.). Now I know some of you are probably thinking, “I can just use a Gmail account for this, I don’t need to pay money.” Wrong. If you send out multiple emails (also known as broadcasts or blasts) from your Gmail address, one of two things will happen. Either all of the emails you send out will reach the SPAM folder of your subscribers or your account will be shut down. The email software providers have specific servers that allow them to send out big amounts of emails simultaneously and still reach subscribers effectively. That’s also the reason why they constantly make sure you are not just another spammer who sends out junk. Their server’s integrity depends on it. The two most popular email software providers out there today are Aweber and Mailchimp. You can choose either one but here are some things to take into consideration. 1. Mailchimp will let you get started with up to 2,000 subscribers completely free of charge, no credit card required. Aweber will give you a 30 day trial but will start charging you $19/m after that. 2. Mailchimp does not allow the sending of affiliate links. So if you’re planning to become a Bitcoin affiliate I’d suggest going with Aweber (that’s what I do).
If you find these two companies unsuitable for you there are some other great alternatives like GetResponse and iContact which also have a great reputation. Create your first web forms by using AIDA. Once you sign up with either company they have some very informative tutorials on how to build your first list and email form. Since I want to deal with more Bitcoin and marketing related stuff, I won’t go over how to set up these forms but rather explain the general guidelines. Since a web form is just like any other marketing material we’re going to use the AIDA formula to create it. Attention - Form looks and location. There are several ways to get people to notice your opt-in form. The most basic one is its design. Make it in colours that contrast the website or in a different design than the rest of the site. Through your email service provider you’ll be able to design your form to an extent. If you feel you want more attractive forms you can always use some 3rd party software. For example, if you’re using WordPress for your website, I highly recommend using Thrive Leads. This software allows you to design stunning web forms and also has a lot more features that I use on a regular basis. Other great options are OptinMonster and SumoMe. Also the placement of your form is something you should consider when trying to get your audience’s attention. Here are the options available. Top bar - a bar with a single sentence that asks for your visitor’s email. The should be allowed to close so that it won’t annoy users who aren’t interested.
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