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Author : My Dirty Little Bitcoin Secrets PDF EBook by Ofir Beigel
I can tell you that I get around a 26% open rate to my emails which is above average. Here are some quick tips to optimizing your open rate. Headline - Since this is the only thing the user sees before deciding if he’s going to open your email or delete it you have to have a good headline. Use all of the techniques we’ve talked about before and also make sure to personalize it if possible. If you collect your subscriber’s name as well as his email you can add his name in the headline via the email service provider - that usually gets higher open rate. Optimizing the sender’s name can also generate a greater open rate. I like using this formula: [my first name] from [my company name]. So emails that you will receive from me will be sent from: Ofir from 99Bitcoins. You can easily set this up via your email service provider as well. Last but not least you should make sure your emails are sent during the right time. Studies have shown28 that the best time to send emails is usually on weekdays between 8am-10am. This of course varies according to your industry (check the reference for different industry analysis). From my own experience, the Bitcoin related emails I send out tend to perform best when they are sent on weekdays. Since I cater many countries on my blog it’s hard to time my email broadcasts but I usually send them around 4pm GMT. Coindesk and CryptoCoinsNews send their newsletter out at 2pm GMT. https://blog.mailchimp.com/insights-from-mailchimps-send-time-optimization-system/.
Avoid the SPAM folder and or promotion tab - People can’t open your emails if they don’t find them. In order to avoid hitting the SPAM folder or promotions tab on Google it’s advised to instruct your readers to look for your first email and whitelist it. Here’s an example. I also created a short animated tutorial about the promotions tab here. One of the best ways to insure your emails get into your reader’s primary inbox is getting them to reply to one of your emails. In 99Bitcoins I use two different methods for this. The first, is that I ask for my subscribers to send me a short intro about themselves before I send them the complimentary Bitcoins. Second, after 2 weeks of being subscribed I send a follow up email asking them for some feedback on the blog, here’s how it looks. Once you get enough people opening your emails you now need to make sure they actually follow through on the actions you want them to take. The industry benchmarks for CTR on emails is usually between 1.6%-4.6%, exact figures can be viewed here. My own emails reach a CTR of around 6% (this is out of the total emails sent), here’s how I do it. Use a small amount of links - Don’t bombard your subscribers with too many links. Usually figure out what’s the main action you want your readers to take and only insert up to two links. For example, if I want to update my readers on a new post that is out I’ll send out something like this. As you can see there are only two links, both which are leading to the same post.
This message got a 6.7% click through rate. Anchor text should be attractive - Anchor text refers to the text which is highlighted by the link. Most people just use “click here” or “read now” which is fine, but if you look at the example above you’ll see how I use a more benefit driven anchor text to make the link more attractive. I try to convey what they will receive if they actually click the link. No “funny looking” links - Try to format all links to have anchor text. This is very easy if you’re using HTML, but if you’re using plain text you may find yourself needing to post links with long strings of character. This may scare some visitors away. My suggestion in this case is to use a URL shortener like bit.ly or goo.gl. An email bounce rate is the percentage of emails that could not be delivered, mostly due to an invalid email address. In order to eliminate this rate to almost zero I’d suggest the following. Use double opt-in confirmation - By default this option will be set to “on” on almost any email service provider. It just means that the user will have to take an additional step to confirm his subscription by clicking a link in an email sent to home. This makes sure that you’re getting an actual valid email address and although it may lower your sign up rates, it’s worth it in the long run29. It’s also legally required in order to collect visitor emails by the CAN-SPAM act. Ask for “work email” or “primary email” - As stupid as it may sound, inside the email text box ask the user to enter their primary or work email.
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