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Author : My Dirty Little Bitcoin Secrets PDF EBook by Ofir Beigel
4. Keep you on the page for a certain amount of time – probably so you’ll click on of the ads and that the website will rank better on Google. 5. Make you keep coming back by promising you more Bitcoins within the hour. It’s a pretty spammy sort of business and you can see examples of the most successful faucets today here and here. This sort of business requires huge amounts of traffic to be profitable but also attracts a lot of “junk” traffic from around the web - since it’s mainly people looking to earn free money. If you want some more examples here’s a list of faucets from around the web. Bitcoin Information Sites. My personal favourite! Bitcoin blogs and news sites, or information sites for lack of a better term are a bit of a hybrid. They serve consumers but their business model is B2B. So even though they need to find ways to attract individuals they also have to find a way to monetize their site through other business. Whether it be through placing ads on their website, writing sponsored stories or promoting specific content through affiliate marketing (I’ll explain what affiliate marketing is later in detail). Some of the best examples you can find for great information sites are Coindesk, CryptoCoinsNews and of course…99Bitcoins. The advantages of setting up an information site are that it’s pretty easy and you can get it up and running quickly. I’ll talk more about how to set up such a specific site in Part II - Creating Your Bitcoin Business.
But setting up an information site is not all sunshine and rainbows. Since it’s probably the easiest business to set up, you’re going to have tons of competitors. You’re going to have to differentiate yourself - meaning find a way to add value to your customers that other businesses don’t supply. In 99Bitcoins, I chose to cater to Bitcoin newbies; that was my differentiation. So instead of trying to compete with Coindesk on writing the best news stories, I focused on creating the best Bitcoin tutorials I could. I also differentiated myself from other tutorials by making my tutorials non-technical and easy to understand. Another disadvantage for creating an information site is that you’re going to have a hard time monetizing it unless you have tons of traffic. Luckily for you, I’m going to teach you how you can make great income from these sort of sites without needing 100K visitors each month. If you decide you want to go down the path of information websites you’ll also have to choose your “angle”. Are you going to be a news site that delivers the latest stories? Are you going to be a personal blog that describes your personal view about Bitcoin? Are you going to be a tutorial site that helps newbies get started? Whichever angle you choose, make sure it’s something you’re passionate about or that has a solid business model behind it. We will speak more in detail about that in Part II.
Bitcoin Information Products. Information products are products that help you navigate your way around the Bitcoin space. They can be books about trading, video tutorials about Bitcoin, membership websites that give the latest review of the Bitcoin market, even this book you’re reading at the moment is an information product about Bitcoin. A good example for an information product (aside from this book) is the Bitcoin for beginners course by Udemy. Other examples of Bitcoin info products can be found on Clickbank and Amazon (we’ll talk about Clickbank later on in this book). The advantages of creating an info product are that just like an information website; you can get started right away. You don’t even have to be an expert in your field; you can just research as you go along. Also, if you create a digital product and not a physical one, the costs for manufacturing it are usually quite low. There are disadvantages of creating an information product. Since the barriers to entry are low you’ll probably have lots of competition and you’ll need to figure out a way of bringing traffic to your product; you can’t just expect it to be viral. But since this is exactly what this book is about you don’t have to worry since soon enough you’ll know all you need about brining traffic to your Bitcoin business. Information products can also cater the B2B space. For example, this book can also serve someone who already owns a Bitcoin business and wants to learn how to bring more traffic to it.
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