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Author : My Dirty Little Bitcoin Secrets PDF EBook by Ofir Beigel
When you’re writing a headline use negative key words to create more powerful emotions and thus encourage reaction. One of my most successful email headlines are these. “The Deficit is Killing Countries Worldwide - Is Bitcoin The Solution?” “Warning! I'd Stay Away From 99.9% of Bitcoin Cloud Mining Schemes” “Is Bitcoin Bleeding to Death? 15% Decline in Bitcoin Price Optimism” “Panic Stirs Around Bitcoin's Collapse (Down 15% in 3 Days)” These examples worked much better at getting people to open and read my emails than any other “positive” example. Headline power technique #2 - Use power words. Power words are words that have a high intensity to them. An example for these kinds of words could be: slaughter, reveal, unleash, stunning, begging etc. I learned this concept from one of the internet marketing legends, John Carlton. He actually put out a document with over 20 pages of power words which you can go over and choose from. Here’s a link to it. http://www.americanpressinstitute.org/publications/reports/survey-research/rational-attentive-news-consumer/. Headline power technique #3 - Create open loops. Open loops are used in books, films and TV series to keep you basically begging to know what happens next. It’s called an open loop since it doesn’t close up in order to leave you hanging. It’s when I throw some sort of a hint at what’s going on, but I don’t give enough information to solve all of the puzzle.
An example for an open loop title can be. “Breaking news. Coinbase is no longer the Bitcoin capitol of the United States” If you see such a title, automatically you start thinking, “Well who is then?” This will hopefully get you reading the article to find out. The TV series LOST used this tactic to great effect. At the end of every episode you’d get a glimpse to a very dramatic turn of events in the next episode, getting you not being able to stop thinking about what happens next. Headline power technique #4 - Ask questions. Asking questions in your headline is a great way to get your reader engaged. Whether we like it or not we’re going to answer the question to what we read in our head. The questions shouldn’t be hard to answer and they should hint about what your article, ad or product is about. For example a good headline for this book would be. “Would you want to know how to generate mind-blowing amounts of users for your Bitcoin business?” See how I phrased the headline as a question while also incorporating a power word inside (mind blowing)? Also the question wasn’t hard to answer and it gave a clue about the value of my product. Headline power technique #5 - Be specific. I see so many “general” headlines around the web that it makes me crazy. You need to be extremely specific in your headline regarding the benefit for your user. If you take a look at the sales page for this book it says, “This is how I make $4,826 /month” for a reason.
I could have just said how I make thousands of dollars but I wanted to be specific. When you’re specific you get the user to understand much better the value of your product and what it can do for him. Also it gives you larger credibility since you’re giving an exact number. Headline power technique #6 - Use special characters. One way you can make your headline stand out from the rest is by using special characters in it. When I talk about special characters, I mean any character that isn’t a letter from the alphabet. Some good examples would be using the $ sign, the % sign, the # sign, the @ sign and the & sign. Of course you can go crazy with this and add any character you want just don’t go over punctuating your headline and making it look spammy like, “I will reveal all of my secrets!” Headline power technique #7 – WIFM. WIFM stands for “What’s In it For Me”. Remember to answer this question when writing your headline since that’s the ONLY thing the user cares about. A good way to test this out would be to write your headline and then give it to someone to read. After they read it ask them if they understand what they will get if they continue reading your article, sales page or whatever it is you’re writing. If they don’t get the benefit of what you’re trying to convey, go back to the drawing board. Create Desire. Now comes the hard part, since up until now we had all sorts of tips and techniques. At this point things get a bit more abstract.
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